Our library is filled with articles that provide guidance, strategic best practices, and expert advice on topics that are important to the non-profit sector. We hope you enjoy them!
Research shows that people who watch non-profit videos are more likely to go on to make a donation. Consider this as well – people under the age of 30 expect video to be part of communications. The reality is, professionally crafted videos can engage an audience in a way that simply reading just can’t, so […]
A giving day is a one-day fundraising campaign that your non-profit organizes to gain awareness and to raise money to support your efforts. Normally a giving day campaign requires full participation from workers across the organization. A 24-hour fundraising program can generate excitement for your non-profit. One way to think about it is that your […]
Many nonprofit organizations define “Major Gifts” as those larger than the usual range of gifts they receive. Putting together a major gift program can be a source of stress for some people who work for nonprofits. They may be uncomfortable with the idea of asking for large donations, but having a proper system in place […]
If you write copy for your non-profit, chances are you know the term SEO (Search Engine Optimization). In simple terms, SEO is the technique used to improve search engine rankings. For instance, specific words and phrases relevant to your industry or subject matter can increase the chances of your material showing up in the search […]
1. You believe that fundraising is only about asking for money Would you believe that ramping up your fundraising is as simple as picking up the phone to chat with a donor for 5 minutes? Does this sound too simple? Well, it works! You don’t need a communications team or any fancy systems to call […]
Of course non-profits are accustomed to getting donations from individuals and many run annual fundraising campaigns to feed their financial needs. However, sometimes these avenues are not enough for a non-profit to reach its goals or even remain viable. This is why many have to consider other forms of capital. What does this mean? Well, […]